By Ellis Cashmore
Tv is blamed for an collection of evils, together with violence, shortened cognizance spans, the decline of literacy and political indoctrination. This learn weighs up the theories and the proof. the writer argues that a lot of the panic is with out starting place, and that the only most vital hazard posed via television is that it encourages us to spend an excessive amount of. Cashmore concurs with many writers that tv is an elemental strength in brand new tradition, yet he provides a totally diverse account of the way and why this has turn up. He postulates that tv is the critical equipment of buyer society and its good fortune is measured no longer when it comes to even if we take pleasure in programmes, yet how a lot we spend because of staring at them.
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Additional info for ...And There Was Television
The story of the show Lou Grant is of special interest to Gitlin. A politically and socially alert content, intelligent themes and credible portrayals were of no consequence to CBS executives, who noticed only a slip in its viewer ratings and cut the show. Gitlin revisited ideology when, in a blazing rejection of the view that we have become totally sponge-like in relation to the cut-out images often depicted on tv, he argued: The audience is sophisticated enough to recognize that media images are stereotypes, and don’t hesitate to complain…the public no longer takes television for granted as if it were natural, or a wondrous gift of beneficent science.
In brief, television operates on the short attention span. (1983:2) Television diverts us only to divert us further, MacNeil argued, “to make time pass without pain”. Hence the parallels with soma, as he notes. The ability to focus our attention is “the most precious of all human gifts,” and television “usurps” it. Postman built on MacNeil’s gloomy diagnosis and decorated his own argument with examples of how, even in its most strenuous efforts to be serious-minded, television finds it awkward to convey coherent language or the thought process.
BSkyB bought exclusive rights to English Premier League Soccer in 1992 and charged viewers for two games per week throughout the season; more on this in chapter nine. In the USA, a cable subscriber with a full complement of premium channels and an interest in at least one ppv event per month would pay about $70 per month, plus whatever advertising costs are passed on to shopping bills in 1994. A British satellite subscriber, who was also a movie and soccer fan would fork out approximately £45 a month, including a license.
...And There Was Television by Ellis Cashmore